Meta has made a big change to Facebook Ads retargeting.
They have created and then auto-enabled the Advantage Custom Audience feature.
Now, this new Facebook ads feature may be ok if you don't know what you are doing and you are about to launch your first Facebook ad campaign...
But for any Facebook advertisers or Instagram advertisers that are more advanced than that...
I do not like this Facebook ads change.
Fortunately, you can avoid any issues associated with this Facebook ads update.
I explain when you do and don't want to use Facebook Advantage Custom Audience.
#facebookads #retargeting
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